Project Description

We created this campaign to help Canadians reconnect with friends and family in Canada through the use of personalized postcards. Created through a digital platform known as MyPostcards, the project gives Canadians the opportunity to send physical postcards to their friends or relatives who live in Canada. We created a variety of branded designs, which allow users to apply personalized messages on the back and send a physical version to friends and family free of charge.
Custom icons were designed in-house to fit within our Canada. For Glowing Hearts branding and used in some of the postcard designs.