Project Description
The brand reveal is a custom ad unit that is used specifically for bespoke premium native articles across the News (news.com.au) website in Australia. This content has been commissioned by Destination Canada and produced in the editorial voice of the Escape team (travel section of News.com.au) with the purpose of driving audience engagement to certain topics/themes.
Due to the bespoke nature of this piece, there are no standard display banners, only one advertising unit (one advertising unit for desktop and one unit for mobile) to provide Destination Canada/partners with one call to action and 100% exclusivity. The size of the ad unit also allows for video and/or animation and has no maximum size attached to it.
See it in action here!
