Project Description
Making Destination Selection, Planning and Booking Easier for Travellers with the First Ever Canadian Expedia Microsite
Our new Canada Expedia microsite is live! This online portal provides an easily discoverable Canadian presence within the Expedia family’s extensive brand portfolio, which includes some of the world’s leading online travel brands.
Over the last several months, we have worked closely with our partners in all thirteen provinces and territories, as well as, Indigenous Tourism Association of Canada and the Canadian Ski Council to develop this highly functional and robust content hub.
Some highlights on the microsite include:
- 150+ pre-existing articles from Keep Exploring and partners owned channels
- Fourteen 15 second custom hero videos which appear on each partner page
- Nearly 40 custom image galleries profiling regions and experiences from coast to coast to coast
The Canada Expedia microsite provides us with a strong foundation for the evolution of this always-on approach and marketing campaign that will take place over the next several months. Stay tuned for future updates and opportunities to collaborate.
A French language version of the microsite is available as well.
