Project Description
We launched a new social media campaign this week inviting Canadians to (re)discover Canada with a fresh and fun look at unusual attractions worth seeing in-person when restrictions are eased.
We have created a series of engaging “How well do you know Canada” Instagram stories, with each story asking our audience to guess the destinations featured and then driving them to our website for the reveal. This will entertain and educate our travellers, inspiring them to visit Canadian destinations and their bookable experiences once restrictions ease.
The content will also be repurposed by our international markets as a fun way to engage their audience and keep interest in Canada high until we can welcome back our international visitors.
